If you’ve been hearing the term fractional marketing more often lately, there’s a reason: it’s becoming one of the fastest-growing solutions for small and mid-sized businesses that need real marketing horsepower—without the cost or commitment of hiring a full-time team....
Who Cares About Revenue?
Social media marketers care about followers and likes. Ads agencies care about leads. SEO marketers care about ranking. Ever notice YOU’RE the only one who seems to care about actual revenue? -Top of funnel -Sales process -Conversion -Retention -Referral The Marketing Switch optimizes...
Everything is Marketing
Marketing = Everything people see or hear from your business -The receipt they receive -The Google listing -The hold music -The website -The call script…everything It’s all marketing. So, if your “marketing guy” isn’t improving everything, then you...
Do You Look Like You’re “Home”?
How do Trick or Treaters Know You Are Handing Out Candy? You leave the porch light on. Because you’re “home”. If the porch light is off, the kids just pass by. If a prospect finds your business online, how do...
Your Sales Cycle vs Your Marketing
Not all services sell the same. And your marketing shouldn’t either. If you’re a dentist or a criminal defense attorney, people don’t take weeks to decide—they need help now. When pain or panic hits, they look for help. Fast. So your marketing needs...
Is Social Media Marketing Important? Kinda… But Not in the Way You Think
Ask most marketing gurus if social media is important, and you’ll get a long list of reasons why you should pour time, money, and energy into it. But for most small businesses, the truth is simpler: social media is only...