Do You Know What’s Almost Always the Most Visited Page on Your Website? The “About Us” page. Crazy, right? People want to know who you are and why they should do business with you. So… what does your About...
The AI Visibility Basics
Love it or hate it… Google just made AI search the default. That means whatever answer Google’s AI gives just became VERY important. Your business needs to show up in those answers. But how? Here’s...
Find Out What AI Knows About Your Business
How to know what AI knows about your business: Step 1. Go to an AI (chatGPT, Google, Claude, etc) Step 2: Paste this prompt in: Please provide your findings grouped into these categories: 1. Core Information: What does...
Love Your List
One of the most common marketing mistakes we see? Not keeping a good list of your customers, former customers, professional colleagues, friends, family, and contacts. The second mistake? Not communicating with that list. Your list is...
What Is Fractional Marketing? And Why More Businesses Are Switching to It
If you’ve been hearing the term fractional marketing more often lately, there’s a reason: it’s becoming one of the fastest-growing solutions for small and mid-sized businesses that need real marketing horsepower—without the cost or commitment of hiring a full-time team....
Who Cares About Revenue?
Social media marketers care about followers and likes. Ads agencies care about leads. SEO marketers care about ranking. Ever notice YOU’RE the only one who seems to care about actual revenue? -Top of funnel -Sales process -Conversion -Retention -Referral The Marketing Switch optimizes...