Imagine you have a big gun in your hand. You spot a nice barn in the distance and decide to shoot at it. You fire off a few rounds, then walk up and inspect the bullet holes. ...
Measuring Marketing Activity vs Business Results
“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.) “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients...
Social Media Marketing Is Kind of a Scam
If you own a service-based business… Don’t stress about social media marketing. You shouldn’t be spending more than a few hundred dollars—or more than a couple of hours a MONTH—on it. All you need is quality, consistent content. ...
Your Website Needs to Flow
Imagine you hear about this great new restaurant. You decide to take the whole family there for Mother’s day dinner. You arrive and walk through the front door. It’s bustling. People are talking and laughing. Glasses...
First Day of a New Quarter. Here’s a Simple Marketing Checkup
Google your business. Google your business on a different computer than you usually use. (Or use an Incognito window, but a different computer is better.) 1. Check your Google presence. Does your business appear on the right side of Google?...
With AI search, your business doesn’t compete for ranking. It competes for trust
Your Business Isn’t Competing for Rankings Anymore. It’s Competing for Trust. -When Google started indexing websites, everything changed. -When Google started ranking websites with algorithms, everything changed again. We’re living through another shift, RIGHT NOW. Artificial intelligence...