Since everyone is using ChatGPT to create these god-awful flyers, I figured I’d address them. Make sure your flyer is: Short. Clear. To the point. You have about half a second to get someone’s attention. And if there’s...
AI simply reenforces the most important marketing principle
No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX....
Should you care about AI taking over search engines?
Should you care about AI taking over search engines? Only if you want to stay in business. Extremely quick breakdown of what I mean: Like it or not, people trust the answers AI gives. They...
Your MVL – Most Valuable Lead Leak
The closer a prospect is to becoming a client, the more valuable they are. In marketing jargon: The further down your sales funnel someone gets, the more qualified they are, more valuable they become. In non-marketing jargon: Someone...
The AI Provided Answer
Remember when you wanted a recipe online? You’d Google it. Click a blue link. Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil… To find the actual recipe. ...
Leads on the Sidewalk
You know those bell ringers that work for the salvation army? The ones who dress as Santa and ring the bell outside stores to get donations for the salvation army. Now imagine they have a problem and they...