The Referral Switch
You already know that word-of-mouth and professional referral prospects are the best prospects,
They are:
-The most cost-effective leads (you didn’t need to run ads to get them)
-Easiest leads to close (they come in pre-sold on you)
That’s why referral marketing should be the foundation of your business’s marketing plan.
Any other marketing should be secondary to your word-of-mouth system.
The Referral Switch is about:
Creating an environment where your contacts want to refer and even actively look for people to refer to you.
An effective word-of-mouth and professional referral system should be the foundation of your marketing.