If You Don't Know Who Your Ideal Buyer is,
You're Wasting Your Money
“If You Don’t Have a Clear Destination, Any Map Will Do” – Lewis Carroll
Step 1: WHAT is your ideal buyer?
“If I had 10 more of them I could retire” buyer.
Is your ideal client the one who:
-Who pays the top rate? (usually but not always)
-Is it a buyer who takes the highest level package?
-Who takes the least amount of your time?
-Who you enjoy working with?
Identify the buyers you want more of first.
Then…
Step 2: WHO is Your Ideal Buyer?
Name names
Think back to your previous buyers.
-Who was your favorite?
-Who do you want more of?
-Who was your ideal buyer?
Write their name down. You need to attract more people like them.
But how…
Step 3: Get More Buyers Like Them
Learn and apply that knowledge
Sounds pretty basic right?
Learn what you can about your ideal buyer.
The more you know about your ideal buyer, the easier it will be to find buyers like them.
Congrats, You've Completed the First Step in
Building Your Marketing Foundation
But Identifying your ideal buyer isn’t enough.
You need to
study them,
find more,
attract more,
convert more.
Then turn them into an amazing referral source.
Sound like a lot. That’s what The Marketing Switch does.
If you’re serious about rethinking your business, grab a time below to meet.