Do You Know What’s Almost Always the Most Visited Page on Your Website?
The “About Us” page.
Crazy, right?
People want to know who you are and why they should do business with you.
So… what does your About Us page look like?
Is it just a basic bio?
Does it create trust?
Is it built to usher the next step?
Here’s a quick checklist of what your About page should include:
-A personal or team photo
(Real humans = real trust)
-A clear mission or “why”
(Why you do what you do—not just what you do)
-A brief, real origin story
(People remember stories, not resumes)
-Client-focused copy
(Make it about them, not just you)
-A strong call to action
(Book a call, explore services, read testimonials)
P.S.
Not sure how to see your website traffic?
Get the “Google Search Console” (Google it).
It’s free and shows you the most visited pages, rankings, recommendations and more.
All you need is your domain login (the “name” you type in to find your website. Often through GoDaddy)