Author name: AL

Social media marketers care about followers and likes. Ads agencies care about leads. SEO marketers care about ranking.   Ever notice YOU’RE the only one who seems to care about actual revenue?     -Top of funnel -Sales process -Conversion -Retention -Referral The Marketing Switch optimizes the entire system. No more “patch work and pray”. Find out why our clients work

Marketing = Everything people see or hear from your business -The receipt they receive -The Google listing -The hold music -The website -The call script…everything   It’s all marketing.   So, if your “marketing guy” isn’t improving everything, then you don’t actually have a marketing guy.   Get a Fractional Marketing Team that works everything

How do Trick or Treaters Know You Are Handing Out Candy? You leave the porch light on. Because you’re “home”. If the porch light is off, the kids just pass by. If a prospect finds your business online, how do they know you are “home”? When’s the last time you got a Google review? Or

Not all services sell the same. And your marketing shouldn’t either. If you’re a dentist or a criminal defense attorney, people don’t take weeks to decide—they need help now. When pain or panic hits, they look for help. Fast. So your marketing needs to match: Show up high on searches (Google). Make it easy to call or book.

Your ideal client probably isn’t the one you’re getting the most of.   Take a second and think about the clients you’ve worked with: Is your ideal client the one who takes the highest-level package? Maybe. But maybe not—because are you really willing to exchange an insane amount of your time for that check? Is

1. Referrals Some just fall from the heavens. But you can get a lot more. How? Stay top of mind: Contact your list with valuable, helpful, or entertaining content. Say thank you: Regularly acknowledge and reward your referral sources. Referrals come from relationships, not wishful thinking.     2. “Google” Translation: when someone searches, do

Ever put something off for weeks… then it takes three minutes?That’s not laziness—it’s not knowing the next step. When your brain doesn’t see a clear first move, it says, “I’ll figure it out later.”Later becomes days… weeks… never. The Fix If it’s <5 minutes, do it now. It might be a pain, but it prevents

Most business owners don’t lose clients because they’re bad at what they do—they lose them because they stop following up. Imagine you’re an insurance agent for example. You care deeply about your clients. You lose sleep wondering if everything worked out, if they’re protected, if the claim was handled right. But what do your clients