Do You Know What’s Almost Always the Most Visited Page on Your Website? The “About Us” page. Crazy, right? People want to know who you are and why they should do business with you. So… what does your About Us page look like? Is it just a basic bio? Does it create trust? Is […]
Your Most Visited Website Page Read More »
Love it or hate it… Google just made AI search the default. That means whatever answer Google’s AI gives just became VERY important. Your business needs to show up in those answers. But how? Here’s the down-and-dirty basics of getting found in AI search: Your business needs: -An
The AI Visibility Basics Read More »
How to know what AI knows about your business: Step 1. Go to an AI (chatGPT, Google, Claude, etc) Step 2: Paste this prompt in: Please provide your findings grouped into these categories: 1. Core Information: What does your data say this business does, and who does it serve? 2. Digital Footprint: What
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One of the most common marketing mistakes we see? Not keeping a good list of your customers, former customers, professional colleagues, friends, family, and contacts. The second mistake? Not communicating with that list. Your list is one of your most valuable business assets. Why? Because these people already know,
If you’ve been hearing the term fractional marketing more often lately, there’s a reason: it’s becoming one of the fastest-growing solutions for small and mid-sized businesses that need real marketing horsepower—without the cost or commitment of hiring a full-time team. But what is fractional marketing? And why are so many businesses ditching the old
What Is Fractional Marketing? And Why More Businesses Are Switching to It Read More »
Social media marketers care about followers and likes. Ads agencies care about leads. SEO marketers care about ranking. Ever notice YOU’RE the only one who seems to care about actual revenue? -Top of funnel -Sales process -Conversion -Retention -Referral The Marketing Switch optimizes the entire system. No more “patch work and pray”. Find out why our clients work
Who Cares About Revenue? Read More »
Marketing = Everything people see or hear from your business -The receipt they receive -The Google listing -The hold music -The website -The call script…everything It’s all marketing. So, if your “marketing guy” isn’t improving everything, then you don’t actually have a marketing guy. Get a Fractional Marketing Team that works everything
Everything is Marketing Read More »
How do Trick or Treaters Know You Are Handing Out Candy? You leave the porch light on. Because you’re “home”. If the porch light is off, the kids just pass by. If a prospect finds your business online, how do they know you are “home”? When’s the last time you got a Google review? Or
Do You Look Like You’re “Home”? Read More »
Not all services sell the same. And your marketing shouldn’t either. If you’re a dentist or a criminal defense attorney, people don’t take weeks to decide—they need help now. When pain or panic hits, they look for help. Fast. So your marketing needs to match: Show up high on searches (Google). Make it easy to call or book.
Your Sales Cycle vs Your Marketing Read More »
Ask most marketing gurus if social media is important, and you’ll get a long list of reasons why you should pour time, money, and energy into it. But for most small businesses, the truth is simpler: social media is only important for three or four reasons. And the most important one probably isn’t the reason
Is Social Media Marketing Important? Kinda… But Not in the Way You Think Read More »
