Imagine you have a big gun in your hand. You spot a nice barn in the distance and decide to shoot at it. You fire off a few rounds, then walk up and inspect the bullet holes. You find a few clustered together… so you grab a paintbrush and draw a big
“Shooting” for your ideal client Read More »
“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.) “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up
Measuring Marketing Activity vs Business Results Read More »
If you own a service-based business… Don’t stress about social media marketing. You shouldn’t be spending more than a few hundred dollars—or more than a couple of hours a MONTH—on it. All you need is quality, consistent content. That’s it. Why so little? -People may check your social media before hiring you.
Social Media Marketing Is Kind of a Scam Read More »
Imagine you hear about this great new restaurant. You decide to take the whole family there for Mother’s day dinner. You arrive and walk through the front door. It’s bustling. People are talking and laughing. Glasses are clinking. The staff is hustling in every direction. You can feel the excitement.
Your Website Needs to Flow Read More »
Google your business. Google your business on a different computer than you usually use. (Or use an Incognito window, but a different computer is better.) 1. Check your Google presence. Does your business appear on the right side of Google? (That’s your Google Business Profile.) Are you on the map? Do you own your Google
First Day of a New Quarter. Here’s a Simple Marketing Checkup Read More »
Your Business Isn’t Competing for Rankings Anymore. It’s Competing for Trust. -When Google started indexing websites, everything changed. -When Google started ranking websites with algorithms, everything changed again. We’re living through another shift, RIGHT NOW. Artificial intelligence has changed how people search. Instead of scrolling through ten blue links, people are
With AI search, your business doesn’t compete for ranking. It competes for trust Read More »
Ai is a lead generation machine. And most businesses are completely missing it. They’re still focused on: “How can I use Ai to write emails?” “How can I use Ai to create social posts?” “How can I use Ai to save time?” Useful? Sure. But stop thinking only about how you
Ai is a lead generation machine Read More »
We’ve covered the three main ways businesses get leads and the truth about each one. Quick recap: #1. Referrals are king. With a few simple techniques, you can generate far more referrals than you’re getting today. You can read that blog HERE. #2. Online Search comes down to proving to Google and AI that
your-businesss-top-three-lead-sources-3-of-3 Read More »
Last week we talked about why referrals are king—and how to get more of them. (If you missed it, you can grab the free that blog article HERE.) This week, let’s talk about Lead Source #2: Online Search. Getting found (and cited by AI) online comes down to three things: – A
Your Business’s Top Three Lead Sources [2 of 3] Read More »
My crystal ball says that your top three lead sources (maybe in this order) are: Referrals Online Search Ads Let’s start with #1. Referrals are king. You know that. When someone is referred to you, they come in with their guard down. You already have credibility and authority. They
Your Business’s Top Three Lead Sources [1 of 3] Read More »
