In a rapidly changing technological landscape, it’s more important than ever for businesses to stay ahead of the curve when it comes to marketing. That’s where marketing automation comes in. Marketing automation is the process of using software to automate repetitive marketing tasks.   By automating these tasks, businesses can free up valuable time and […]

There’s no question that digital marketing has secured a huge place in the overall marketing strategy used by virtually every company in America, but it’s still premature to consider direct mail dead. Most marketers have come to realize that all marketing efforts support each other, and direct mail is no exception.   In fact, the