The phone rings.
Your receptionists asks:
“How did you hear about us?”
“Google.”
Great…but what did they actually search?
Your name?
Your service?
A question you happened to be the answer to?
Want to find out?
There’s a free tool from Google that tells you.
Google Search Console.
It shows you what people are searching when your business appears in Google—and what they searched before clicking on you.
Basically, Google tells you what it thinks you’re relevant for.