Your ideal client probably isn’t the one you’re getting the most of.
Take a second and think about the clients you’ve worked with:
- Is your ideal client the one who takes the highest-level package? Maybe. But maybe not—because are you really willing to exchange an insane amount of your time for that check?
- Is it the client who’s the nicest? Or the one who always pays on time?
- Is it the client who gets back to you quickly so you’re never waiting, and never stuck in limbo?
- Or the one who refers friends and family <–always
The point is: your ideal client isn’t defined by your current majority.
It’s defined by who you actually want more of.
The clients who energize you, make your work enjoyable, and fit the business you want to build—not just the business you happen to have.