“I want more leads.”
No, actually.
You want more clients.
(Because a lead that doesn’t convert is wasted time and money.)
“Ok, I want more clients.”
No, actually.
You want more *ideal* clients.
(Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up all your time?)
QUICK WAY TO TELL THE DIFFERENCE:
If your marketing agency focuses on likes, followers, clicks, leads, phone calls, and shares…
They *might* be wasting your money.
If your marketing agency focuses on the quality of those leads, what happens during those phone calls and meetings, the sales process and most importantly, conversions,
They might actually know what they’re doing.
One measures marketing activity.