Let me ask you:

Do you get a large portion of your clients from word-of-mouth referrals?

or

Do your best clients usually come word-of-mouth referrals?

or

Have you noticed it’s much easier to convert leads when they’ve come from a word-of-mouth referral?

If you answered yes to ANY of those questions, then let me ask you another question:

What Are You Doing to Boost Word-of-Mouth Referrals?

If you are like most business owners, you’re doing nothing to enhance your best source of clients.

Maybe you just never thought about it

Maybe you think you don’t have time

Maybe you don’t really know how

But know, there are a few different techniques you can use to increase the number of word-of-mouth referrals you get, and some require almost no time from you.

Tip #1:

Don’t let them forget about you! Talk to them and remind them that you are great! BUT there is a delicate balance there.

Let’s say, for example, that you own a CPA practice and you email your list often. Please remember (No Offense but) NO ONE WANTS TO HEAR ABOUT CPA AND ACCOUNTING STUFF ALL THE TIME!

At that point, you become an annoyance in their inbox.

In order to avoid annoying people and ensuring they don’t forget about you, I recommend making it 80% entertainment and 20% your industry related. If you subscribe to our newsletter (sign up at the bottom of the page), then you’ll see we use that technique.

We can help you find the perfect balance and create content that keeps you top of mind.

Tip #2:

When you are sending out your correspondence to your list, ensure you have a “Thank for the referral” section in your email “newsletter.” This will: 1. thank them for referring 2. tell your list that others are referring and they should also 3. makes your list a touch jealous that they aren’t being talked about. People love to “be famous” on someone else’s emails. Maybe even enough to find you referrals!

Tip #3:

Show them you appreciate the business they send you. I fully believe in sending them a small thank-you gift. Something like a pack of brownies or maybe popcorn.

It might cost you maybe $5, but think about the business they have sent/may send in the future. The ROI is a no-brainer. And yes, that kind of thing can be automated. Grab a spot on my calendar to talk about how.

 

Word-of-Mouth is an incredible source of clients. Don’t miss your opportunity to boost it!

 

P.S. The old myth is that if you provide great service, then word-of-mouth referrals will just happen. Not so true anymore.

Grab a spot on my calendar by clicking the button in the red section below