Did you know there is a way to instantly give your business creditability? Did you know that this way can be completely free? And this free creditability builder can be used in every kind of marketing you do? And even more amazing, many business owners do not use this!

Testimonials!

Whether you like it or not, online testimonials are digital currency for businesses, so use them!

These reviews should be on the front page of your website. There are even free plugins that you can put on your website that will automatically post your testimonials.

If your business is on any kind of social media, these reviews are cheap and easy posts. You can even “boost” these posts if you want a potential audience to see them (just put a call to action please!).

If you are producing any brochures or even business cards, think about adding testimonials.

So along with this (and #4 from the last post), ask your happiest customers to leave reviews. The best way to do this is to give your customers the DIRECT link to leave a review. To do this, log into your Google My Business page and click on “Share Review Form”. Copy that link. That link will lead them straight to the review form.

As the great Dan Kennedy said, “What others say about you and your product, service, or business is at least 1,000 times more convincing than what you say, even if you are 2,000 times more eloquent”.