1. Referrals
Some just fall from the heavens.
But you can get a lot more.
How?
Stay top of mind: Contact your list with valuable, helpful, or entertaining content.
Say thank you: Regularly acknowledge and reward your referral sources.
Referrals come from relationships, not wishful thinking.
2. “Google”
Translation: when someone searches, do you show up? You need to rank high and look good doing it.
How?
Keep your Google Business Profile accurate and updated.
Get a steady stream of great reviews (automate this)
Keep a good website that is “active”. How?:
- SEO-optimized blog posts
- Copy that speaks to what your prospects are actually searching for
Google is your silent salesperson. Dress it well.
3. Ads
Once you have the first 2 locked in, ads might be next.
But ONLY if you’re ready.
Here’s the checklist:
- Do you have a good sales team ready? Be honest.
- Do you have a follow-up system locked in (good text/email automations, retargeting)
- Ad copy speaks to your ideal client
- Clean landing page with one clear call-to-action
Don’t buy traffic until your house is ready for company.
P.S. Everyone skips the first 2 steps, but that is the foundation of your marketing.
Yeah I know, “I don’t have the time or desire to do that”.
We do 100% of that for you.
Email AL@TheMarketingSwitch.com to learn more