No matter the new technology, the principles of marketing remain the same.
Here’s a creepy-but-true example:
Imagine you’re the customer and you’re searching for an accountant.
AI knows you’re a busy XXXX with an estimated net worth of XXXX.
Based on your searches, reviews, behavior, and preferences, it also knows:
You prefer meeting in person.
You don’t want to be bothered often.
You prefer locally owned businesses.
You want to work with the best—and you’re willing to pay more to get the best.
So when you search for an accountant, AI won’t just find the “best accountant.”
AI will find the accountant that best matches YOU.
And AI won’t necessarily serve up a list of 10 accountants.
It will put the best-matching accountant IN THE ANSWER.
They’re no longer one of the options.
They become THE ANSWER to the problem.
That’s massively powerful.
Marketing done.
AI simple reenforces marketing principle #1:
Know Your Ideal Client
How it relates to AI: