Everyone says that you should sell the benefits of your service, not the features. But what does that even mean? Here is the best example I can think of.When Apple released the iPod, they could have run ads that talked about how the device had 5 GB hard drive, a high output amplifier (60-mW), a […]
Selling the benefits and not the features Read More »
Imagine you want to have a big party. You want to get people to come so you send out invitations. Maybe you tell everyone you see, hand out flyers, have radio ads and even rent a blimp. The whole city is getting excited. The night of the party there are spotlights in the sky and
Party at Your Own Risk Read More »
In the post-COVID era, it will be a very tricky proposition for managers to incentivize workers to return to the office, after many of them have grown accustomed to working from home. From the company standpoint, nothing is better than having everyone in the same room, even if there are umpteen products and programs available
Back to the Office? Make it Fun. Make it Safe. Make it Last. Read More »
[et_pb_section fb_built=”1″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ _module_preset=”default” custom_margin=”0px||||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}”][et_pb_text _builder_version=”4.17.3″ _module_preset=”10dd0abd-a667-4832-a255-882501689906″ text_font=”Ubuntu||||||||” text_text_color=”#666666″ global_colors_info=”{}”]If you’re not familiar with multi-channel marketing, it consists of the practice of interacting with customers by using a combination of direct and indirect methods. Some of these methods include direct mail, newsletters, email, messaging apps, online and
Multi-Channel Marketing: Greater Than the Sum of its Parts Read More »
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