Social media marketers care about followers and likes. Ads agencies care about leads. SEO marketers care about ranking. Ever notice YOU’RE the only one who seems to care about actual revenue? -Top of funnel -Sales process -Conversion -Retention -Referral The Marketing Switch optimizes the entire system. No more “patch work and pray”. Find out why our clients work […]
Who Cares About Revenue? Read More »
Marketing = Everything people see or hear from your business -The receipt they receive -The Google listing -The hold music -The website -The call script…everything It’s all marketing. So, if your “marketing guy” isn’t improving everything, then you don’t actually have a marketing guy. Get a Fractional Marketing Team that works everything
Everything is Marketing Read More »
How do Trick or Treaters Know You Are Handing Out Candy? You leave the porch light on. Because you’re “home”. If the porch light is off, the kids just pass by. If a prospect finds your business online, how do they know you are “home”? When’s the last time you got a Google review? Or
Do You Look Like You’re “Home”? Read More »
Not all services sell the same. And your marketing shouldn’t either. If you’re a dentist or a criminal defense attorney, people don’t take weeks to decide—they need help now. When pain or panic hits, they look for help. Fast. So your marketing needs to match: Show up high on searches (Google). Make it easy to call or book.
Your Sales Cycle vs Your Marketing Read More »
Your ideal client probably isn’t the one you’re getting the most of. Take a second and think about the clients you’ve worked with: Is your ideal client the one who takes the highest-level package? Maybe. But maybe not—because are you really willing to exchange an insane amount of your time for that check? Is
Find Your Ideal Client Read More »
1. Referrals Some just fall from the heavens. But you can get a lot more. How? Stay top of mind: Contact your list with valuable, helpful, or entertaining content. Say thank you: Regularly acknowledge and reward your referral sources. Referrals come from relationships, not wishful thinking. 2. “Google” Translation: when someone searches, do
Referrals vs. Google vs. Ads: Here’s how to get the most out of them Read More »
Ever put something off for weeks… then it takes three minutes?That’s not laziness—it’s not knowing the next step. When your brain doesn’t see a clear first move, it says, “I’ll figure it out later.”Later becomes days… weeks… never. The Fix If it’s <5 minutes, do it now. It might be a pain, but it prevents
What Procrastination Actually Is Read More »
Most business owners don’t lose clients because they’re bad at what they do—they lose them because they stop following up. Imagine you’re an insurance agent for example. You care deeply about your clients. You lose sleep wondering if everything worked out, if they’re protected, if the claim was handled right. But what do your clients
Why Most Business Owners Lose Clients (And How to Keep Them) Read More »
Have you ever just let your day be run by your calendar? You have a vague idea of what you have that day but really you just do what’s in your calendar? “If you want time with me, get a time on my calendar?” becomes a common phrase. It’s actually pretty great. Instead
How to Stop Wearing So Many Hats Read More »
Everyone says that you should sell the benefits of your service, not the features. But what does that even mean? Here is the best example I can think of.When Apple released the iPod, they could have run ads that talked about how the device had 5 GB hard drive, a high output amplifier (60-mW), a
Selling the benefits and not the features Read More »
