You know those bell ringers that work for the salvation army?
The ones who dress as Santa and ring the bell outside stores to get donations for the salvation army.
Now imagine they have a problem and they come to you for help.
Donations are at an all-time high… yet the Salvation Army isn’t receiving the money.
You go investigate.
Sure enough people are lining up to give money.
Donations are strong.
But you notice something.
When the money is put into the red bucket, most of it just falls out.
The red bucket is full of holes.
95% of the donations fall straight through onto the sidewalk.
The organization paid for the bucket.
They paid for the bell.
They paid for the Santa suit.
They paid the bell ringer.
They invested all that money to get people to donate…
…only to let almost all of it leak onto the ground.
So what’s the solution?
Buy louder bells?
Hire twice as many bell ringers?
Put out more buckets?
Of course not.
Fix the buckets.
Yet that’s exactly what many businesses do every day.
They spend thousands on SEO.
Social media.
Websites
Google Ads
Sky writing.
With no real process to make those leads into paying clients.
No follow-ups.
No conversion system.
One shot and forget about them.
Wasted money.
So next time you think “I need more leads”
Ask yourself,
“is my bucket leaking?”