Remember when you wanted a recipe online?
You’d Google it.
Click a blue link.
Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil…
To find the actual recipe.
Now?
You ask AI.
And AI gives you the recipe.
Do you independently verify that AI got it right?
No.
The answer is the answer.
Now think about someone looking for your service.
“Who is the best Chiro near me?”
“Who is the best Wealth Advisor for business owners?”
“Who should I call about a tooth ache?”
They don’t want a list of 20 websites to research.
They want the answer.
And AI is giving it to them.
Which leads to the most important marketing questions you can ask right now: