My crystal ball says that your top three lead sources (maybe in this order) are:
Referrals
Online Search
Ads
Let’s start with #1.
Referrals are king. You know that.
When someone is referred to you, they come in with their guard down.
You already have credibility and authority.
They don’t need to spend hours researching whether you’re good at what you do or wondering if you’re legitimate.
Their friend, family member, or colleague has already vouched for your business.
That’s why referral-based sales are usually much easier.
That’s why clients who are referred to you are usually better clients, they trust you and are happy to be with you.
Amazing thing #1: There are businesses out there that grow almost entirely through only referrals.
Amazing thing #2: You can get more referrals. A lot more referrals.
How?
By following a few simple marketing principles.
Learn what they are—and pick up a helpful tip or two—in the free download below.
P.S: Next post: The down and dirty on lead source #2 — Online Search.