Everyone says that you should sell the benefits of your service, not the features. But what does that even mean? Here is the best example I can think of.When Apple released the iPod, they could have run ads that talked about how the device had 5 GB hard drive, a high output amplifier (60-mW), a […]
Selling the benefits and not the features Read More »
Where do you think you could find a list of contacts that know who you are and are aware of what you offer? Maybe a list of contacts that like and trust you? Maybe a list of contacts who have previously opened their wallets for you? Spoiler: It’s your own list of contacts. Before
List Management: Free, Has Massive ROI and No One is Doing it Read More »
Let me ask you: Do you get a large portion of your clients from word-of-mouth referrals? or Do your best clients usually come word-of-mouth referrals? or Have you noticed it’s much easier to convert leads when they’ve come from a word-of-mouth referral? If you answered yes to ANY of those questions, then let me ask
The Word-of-Mouth Referral Myth Read More »
What is List Warming? List warming is a process in email marketing that involves gradually increasing the volume of emails sent to a new list or a list that hasn’t been engaged for a while. The primary goal of list warming is to establish a good sender reputation with Internet Service Providers (ISPs) and Email
Understanding List Warming: A Key to Successful Email Marketing Read More »
Imagine you want to have a big party. You want to get people to come so you send out invitations. Maybe you tell everyone you see, hand out flyers, have radio ads and even rent a blimp. The whole city is getting excited. The night of the party there are spotlights in the sky and
Party at Your Own Risk Read More »
Did you know there is a way to instantly give your business creditability? Did you know that this way can be completely free? And this free creditability builder can be used in every kind of marketing you do? And even more amazing, many business owners do not use this! Testimonials! Whether you like it or
Yeah… Well Prove it! Read More »
Imagine it’s the mid 90’s and you are wandering through your local music store. You pass dozens of albums until an album cover grabs your attention. You look at the cover and you have a general idea of what type of music it is, but how do you really know? Well lucky for you, all
What a 90’s Hip-Hop Group Can Teach Us About Marketing Read More »
Business owners can spend lots of time and money focusing on website design, email writing, billboards, skywriting, etc.. But they often forget about the basics. And often these basics are completely free. So, we decided that we would give you a list of things that can drastically help your marketing efforts now: Google your business.
4 Free and Easy Marketing Tips to Help Your Business Grow Read More »
Many businesses completely rely on only word-of-mouth marketing. We often see this working well in the short term, but if you are not engaging with your former clients over the long term, they will forget about you. That’s where you can use a monthly newsletter to not only stay in front of them but thank
Is Word-of-Mouth Your Only Marketing? Read More »
Picture this with me: You are your loved ones decide to check out that cool new restaurant everyone has been talking about. You all get prettied up and drive there. Everyone is excited because you’ve heard only good things about this place. When you open the front door you see a lot of people sitting
Please Wait, a Hostess Will Convert You Read More »
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