Not all services sell the same. And your marketing shouldn’t either. If you’re a dentist or a criminal defense attorney, people don’t take weeks to decide—they need help now. When pain or panic hits, they look for help. Fast. So your marketing needs to match: Show up high on searches (Google). Make it easy to call or book. […]
Your Sales Cycle vs Your Marketing Read More »
Ask most marketing gurus if social media is important, and you’ll get a long list of reasons why you should pour time, money, and energy into it. But for most small businesses, the truth is simpler: social media is only important for three or four reasons. And the most important one probably isn’t the reason
Is Social Media Marketing Important? Kinda… But Not in the Way You Think Read More »
Your ideal client probably isn’t the one you’re getting the most of. Take a second and think about the clients you’ve worked with: Is your ideal client the one who takes the highest-level package? Maybe. But maybe not—because are you really willing to exchange an insane amount of your time for that check? Is
Find Your Ideal Client Read More »
1. Referrals Some just fall from the heavens. But you can get a lot more. How? Stay top of mind: Contact your list with valuable, helpful, or entertaining content. Say thank you: Regularly acknowledge and reward your referral sources. Referrals come from relationships, not wishful thinking. 2. “Google” Translation: when someone searches, do
Referrals vs. Google vs. Ads: Here’s how to get the most out of them Read More »
Ever put something off for weeks… then it takes three minutes?That’s not laziness—it’s not knowing the next step. When your brain doesn’t see a clear first move, it says, “I’ll figure it out later.”Later becomes days… weeks… never. The Fix If it’s <5 minutes, do it now. It might be a pain, but it prevents
What Procrastination Actually Is Read More »
Most business owners don’t lose clients because they’re bad at what they do—they lose them because they stop following up. Imagine you’re an insurance agent for example. You care deeply about your clients. You lose sleep wondering if everything worked out, if they’re protected, if the claim was handled right. But what do your clients
Why Most Business Owners Lose Clients (And How to Keep Them) Read More »
Let’s say you’ve had a stomach ache for a few weeks. It’s getting in the way of your life, so you finally go see a doctor — someone who specializes in fixing this kind of thing. Now imagine three different experiences: Situation 1: You tell the doctor about the stomach ache. Without asking
Are You The Expert? Read More »
Have you ever just let your day be run by your calendar? You have a vague idea of what you have that day but really you just do what’s in your calendar? “If you want time with me, get a time on my calendar?” becomes a common phrase. It’s actually pretty great. Instead
How to Stop Wearing So Many Hats Read More »
Your Facebook business account gives you a FREE tool called a pixel. What you do is take that code and apply it to your website, then when someone visits your website that pixel will see them and try to find the Facebook account associated with that person. Then it takes those Facebook profiles and files
The FREE Facebook Tool to Hyper-Target Your Website Visitors Read More »
Everyone says that you should sell the benefits of your service, not the features. But what does that even mean? Here is the best example I can think of.When Apple released the iPod, they could have run ads that talked about how the device had 5 GB hard drive, a high output amplifier (60-mW), a
Selling the benefits and not the features Read More »
