Let’s say you’ve had a stomach ache for a few weeks. It’s getting in the way of your life, so you finally go see a doctor — someone who specializes in fixing this kind of thing. Now imagine three different experiences: Situation 1: You tell the doctor about the stomach ache. Without asking […]
Are You The Expert? Read More »
Have you ever just let your day be run by your calendar? You have a vague idea of what you have that day but really you just do what’s in your calendar? “If you want time with me, get a time on my calendar?” becomes a common phrase. It’s actually pretty great. Instead
How to Stop Wearing So Many Hats Read More »
Your Facebook business account gives you a FREE tool called a pixel. What you do is take that code and apply it to your website, then when someone visits your website that pixel will see them and try to find the Facebook account associated with that person. Then it takes those Facebook profiles and files
The FREE Facebook Tool to Hyper-Target Your Website Visitors Read More »
Everyone says that you should sell the benefits of your service, not the features. But what does that even mean? Here is the best example I can think of.When Apple released the iPod, they could have run ads that talked about how the device had 5 GB hard drive, a high output amplifier (60-mW), a
Selling the benefits and not the features Read More »
Where do you think you could find a list of contacts that know who you are and are aware of what you offer? Maybe a list of contacts that like and trust you? Maybe a list of contacts who have previously opened their wallets for you? Spoiler: It’s your own list of contacts. Before
List Management: Free, Has Massive ROI and No One is Doing it Read More »
Let me ask you: Do you get a large portion of your clients from word-of-mouth referrals? or Do your best clients usually come word-of-mouth referrals? or Have you noticed it’s much easier to convert leads when they’ve come from a word-of-mouth referral? If you answered yes to ANY of those questions, then let me ask
The Word-of-Mouth Referral Myth Read More »
What is List Warming? List warming is a process in email marketing that involves gradually increasing the volume of emails sent to a new list or a list that hasn’t been engaged for a while. The primary goal of list warming is to establish a good sender reputation with Internet Service Providers (ISPs) and Email
Understanding List Warming: A Key to Successful Email Marketing Read More »
Imagine you want to have a big party. You want to get people to come so you send out invitations. Maybe you tell everyone you see, hand out flyers, have radio ads and even rent a blimp. The whole city is getting excited. The night of the party there are spotlights in the sky and
Party at Your Own Risk Read More »
Did you know there is a way to instantly give your business creditability? Did you know that this way can be completely free? And this free creditability builder can be used in every kind of marketing you do? And even more amazing, many business owners do not use this! Testimonials! Whether you like it or
Yeah… Well Prove it! Read More »
Imagine it’s the mid 90’s and you are wandering through your local music store. You pass dozens of albums until an album cover grabs your attention. You look at the cover and you have a general idea of what type of music it is, but how do you really know? Well lucky for you, all
What a 90’s Hip-Hop Group Can Teach Us About Marketing Read More »
