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Fraction Marketing

Measuring Marketing Activity vs Business Results

Leave a Comment / Conversions, Fraction Marketing, ideal client, Lead Conversion, Lead Generation, Marketing, marketing philosophy, Marketing Principals, Sales Cycle, Strategy, Tip /

“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.)   “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up

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What Is Fractional Marketing? And Why More Businesses Are Switching to It

Fraction Marketing /

If you’ve been hearing the term fractional marketing more often lately, there’s a reason: it’s becoming one of the fastest-growing solutions for small and mid-sized businesses that need real marketing horsepower—without the cost or commitment of hiring a full-time team.   But what is fractional marketing? And why are so many businesses ditching the old

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