“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.) “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up
Measuring Marketing Activity vs Business Results Read More »
Google your business. Google your business on a different computer than you usually use. (Or use an Incognito window, but a different computer is better.) 1. Check your Google presence. Does your business appear on the right side of Google? (That’s your Google Business Profile.) Are you on the map? Do you own your Google
First Day of a New Quarter. Here’s a Simple Marketing Checkup Read More »
The phone rings. Your receptionists asks: “How did you hear about us?” “Google.” Great…but what did they actually search? Your name? Your service? A question you happened to be the answer to? Want to find out? There’s a free tool from Google that tells you. Google Search Console. It shows you what people are searching
Find out how they heard about you Read More »
