Lead Generation

Measuring Marketing Activity vs Business Results

“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.)   “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up

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Should you care about AI taking over search engines?

  Should you care about AI taking over search engines?   Only if you want to stay in business.   Extremely quick breakdown of what I mean:   Like it or not, people trust the answers AI gives.   They expect AI has done the “research” and is giving them the best result.   So

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