“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.) “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up
Measuring Marketing Activity vs Business Results Read More »
Google your business. Google your business on a different computer than you usually use. (Or use an Incognito window, but a different computer is better.) 1. Check your Google presence. Does your business appear on the right side of Google? (That’s your Google Business Profile.) Are you on the map? Do you own your Google
First Day of a New Quarter. Here’s a Simple Marketing Checkup Read More »
We’ve covered the three main ways businesses get leads and the truth about each one. Quick recap: #1. Referrals are king. With a few simple techniques, you can generate far more referrals than you’re getting today. You can read that blog HERE. #2. Online Search comes down to proving to Google and AI that
your-businesss-top-three-lead-sources-3-of-3 Read More »
Last week we talked about why referrals are king—and how to get more of them. (If you missed it, you can grab the free that blog article HERE.) This week, let’s talk about Lead Source #2: Online Search. Getting found (and cited by AI) online comes down to three things: – A
Your Business’s Top Three Lead Sources [2 of 3] Read More »
My crystal ball says that your top three lead sources (maybe in this order) are: Referrals Online Search Ads Let’s start with #1. Referrals are king. You know that. When someone is referred to you, they come in with their guard down. You already have credibility and authority. They
Your Business’s Top Three Lead Sources [1 of 3] Read More »
No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX. Based on your searches, reviews, behavior, and preferences, it also knows: You prefer meeting
AI simply reenforces the most important marketing principle Read More »
