Measuring Marketing Activity vs Business Results

Leave a Comment / Conversions, Fraction Marketing, ideal client, Lead Conversion, Lead Generation, Marketing, marketing philosophy, Marketing Principals, Sales Cycle, Strategy, Tip / AL

“I want more leads.” No, actually. You want more clients. (Because a lead that doesn’t convert is wasted time and money.) “Ok, I want more clients.” No, actually. You want more *ideal* clients. (Do you really want more clients who pick your cheapest service, fight you every step of the way, and suck up

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Your MVL – Most Valuable Lead Leak

The closer a prospect is to becoming a client, the more valuable they are. In marketing jargon: The further down your sales funnel someone gets, the more qualified they are, more valuable they become. In non-marketing jargon: Someone who fills out a form on your website? That’s like meeting someone cute and

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Sales Cycle

Measuring Marketing Activity vs Business Results

Your MVL – Most Valuable Lead Leak