No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX. Based on your searches, reviews, behavior, and preferences, it also knows: You prefer meeting
AI simply reenforces the most important marketing principle Read More »
Should you care about AI taking over search engines? Only if you want to stay in business. Extremely quick breakdown of what I mean: Like it or not, people trust the answers AI gives. They expect AI has done the “research” and is giving them the best result. So
Should you care about AI taking over search engines? Read More »
Remember when you wanted a recipe online? You’d Google it. Click a blue link. Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil… To find the actual recipe. Now? You ask AI. And AI gives you the recipe. Do you
The AI Provided Answer Read More »
If you own a gas station, location is everything. People aren’t researching fuel quality or comparing your company’s history. They need gas, you’re nearby, and they stop. If you own a restaurant, visibility on Google Maps, reviews, and photos is critical. When someone searches “best Italian restaurant near me” or “lunch near me,” you want
Are You Depending on the Wrong Kind of Marketing? Read More »
Love it or hate it… Google just made AI search the default. That means whatever answer Google’s AI gives just became VERY important. Your business needs to show up in those answers. But how? Here’s the down-and-dirty basics of getting found in AI search: Your business needs: -An
The AI Visibility Basics Read More »
How to know what AI knows about your business: Step 1. Go to an AI (chatGPT, Google, Claude, etc) Step 2: Paste this prompt in: Please provide your findings grouped into these categories: 1. Core Information: What does your data say this business does, and who does it serve? 2. Digital Footprint: What
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