Since everyone is using ChatGPT to create these god-awful flyers, I figured I’d address them. Make sure your flyer is: Short. Clear. To the point. You have about half a second to get someone’s attention. And if there’s too much content, they’re gone. Look at this monstrosity: It’s a business opening, enrollment,
Using AI to Create Business Flyers Read More »
No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX. Based on your searches, reviews, behavior, and preferences, it also knows: You prefer meeting
AI simply reenforces the most important marketing principle Read More »
Should you care about AI taking over search engines? Only if you want to stay in business. Extremely quick breakdown of what I mean: Like it or not, people trust the answers AI gives. They expect AI has done the “research” and is giving them the best result. So
Should you care about AI taking over search engines? Read More »
Remember when you wanted a recipe online? You’d Google it. Click a blue link. Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil… To find the actual recipe. Now? You ask AI. And AI gives you the recipe. Do you
The AI Provided Answer Read More »
