With AI search, your business doesn’t compete for ranking. It competes for trust

Leave a Comment / ai, AI Search, online search, seo / AL

Your Business Isn’t Competing for Rankings Anymore. It’s Competing for Trust. -When Google started indexing websites, everything changed. -When Google started ranking websites with algorithms, everything changed again. We’re living through another shift, RIGHT NOW. Artificial intelligence has changed how people search. Instead of scrolling through ten blue links, people are

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Ai is a lead generation machine

aeo, ai, AI Search, Lead Generation, lead sources, marketing philosophy, online search, Referral Marketing, seo / AL

Ai is a lead generation machine. And most businesses are completely missing it. They’re still focused on: “How can I use Ai to write emails?” “How can I use Ai to create social posts?” “How can I use Ai to save time?” Useful? Sure. But stop thinking only about how you

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Your Business’s Top Three Lead Sources [2 of 3]

AI Search, marketing philosophy, Marketing Principals, online search, seo / AL

Last week we talked about why referrals are king—and how to get more of them. (If you missed it, you can grab the free that blog article HERE.) This week, let’s talk about Lead Source #2: Online Search. Getting found (and cited by AI) online comes down to three things: – A

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Find out how they heard about you

online search, seo, Tip, Web traffic / AL

The phone rings. Your receptionists asks: “How did you hear about us?” “Google.” Great…but what did they actually search? Your name? Your service? A question you happened to be the answer to? Want to find out? There’s a free tool from Google that tells you. Google Search Console. It shows you what people are searching

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AI simply reenforces the most important marketing principle

aeo, ai, AI Search, marketing philosophy, Marketing Principals, online search, seo / AL

No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX. Based on your searches, reviews, behavior, and preferences, it also knows: You prefer meeting

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The AI Provided Answer

ai, AI Search, online search, seo / AL

Remember when you wanted a recipe online? You’d Google it. Click a blue link. Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil… To find the actual recipe. Now? You ask AI. And AI gives you the recipe. Do you

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