Google your business. Google your business on a different computer than you usually use. (Or use an Incognito window, but a different computer is better.) 1. Check your Google presence. Does your business appear on the right side of Google? (That’s your Google Business Profile.) Are you on the map? Do you own your Google
First Day of a New Quarter. Here’s a Simple Marketing Checkup Read More »
Your Business Isn’t Competing for Rankings Anymore. It’s Competing for Trust. -When Google started indexing websites, everything changed. -When Google started ranking websites with algorithms, everything changed again. We’re living through another shift, RIGHT NOW. Artificial intelligence has changed how people search. Instead of scrolling through ten blue links, people are
With AI search, your business doesn’t compete for ranking. It competes for trust Read More »
Ai is a lead generation machine. And most businesses are completely missing it. They’re still focused on: “How can I use Ai to write emails?” “How can I use Ai to create social posts?” “How can I use Ai to save time?” Useful? Sure. But stop thinking only about how you
Ai is a lead generation machine Read More »
Last week we talked about why referrals are king—and how to get more of them. (If you missed it, you can grab the free that blog article HERE.) This week, let’s talk about Lead Source #2: Online Search. Getting found (and cited by AI) online comes down to three things: – A
Your Business’s Top Three Lead Sources [2 of 3] Read More »
The phone rings. Your receptionists asks: “How did you hear about us?” “Google.” Great…but what did they actually search? Your name? Your service? A question you happened to be the answer to? Want to find out? There’s a free tool from Google that tells you. Google Search Console. It shows you what people are searching
Find out how they heard about you Read More »
No matter the new technology, the principles of marketing remain the same. Here’s a creepy-but-true example: Imagine you’re the customer and you’re searching for an accountant. AI knows you’re a busy XXXX with an estimated net worth of XXXX. Based on your searches, reviews, behavior, and preferences, it also knows: You prefer meeting
AI simply reenforces the most important marketing principle Read More »
Should you care about AI taking over search engines? Only if you want to stay in business. Extremely quick breakdown of what I mean: Like it or not, people trust the answers AI gives. They expect AI has done the “research” and is giving them the best result. So
Should you care about AI taking over search engines? Read More »
Remember when you wanted a recipe online? You’d Google it. Click a blue link. Scroll through five pages about someone’s grandmother, their trip to Tuscany and the history of basil… To find the actual recipe. Now? You ask AI. And AI gives you the recipe. Do you
The AI Provided Answer Read More »
If you own a gas station, location is everything. People aren’t researching fuel quality or comparing your company’s history. They need gas, you’re nearby, and they stop. If you own a restaurant, visibility on Google Maps, reviews, and photos is critical. When someone searches “best Italian restaurant near me” or “lunch near me,” you want
Are You Depending on the Wrong Kind of Marketing? Read More »
Love it or hate it… Google just made AI search the default. That means whatever answer Google’s AI gives just became VERY important. Your business needs to show up in those answers. But how? Here’s the down-and-dirty basics of getting found in AI search: Your business needs: -An
The AI Visibility Basics Read More »
